Companies Still Embracing a Command-and-control Model for Social Media
Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the …more