Tag: controlling the story

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TikTok Turns to Owned Media to Control the Narrative

Going back to the Trump administration, TikTok has been in the government’s cross hairs for data privacy issues. The government views user data saved outside the U.S. as a security risk. Rather than distribute a news release or talk to journalists on recent actions to address the issue, TikTok has controlled the narrative by issuing …more

Companies Ignore One of the Simplest Ways to Express a Public Viewpoint

What if I told you there’s an easy way to gain visibility in many media properties with relevance to your company, even mainstream publications? You don’t need to exhaust time pitching your story to a journalist who decides whether it’s a “go” or a “no go.” In fact, you completely control the storytelling even though …more