corporate crisis management Archives

Tag: corporate crisis management

Never Good For Branding (or customer use)
When Your Product Unpredictably
Bursts into Flames

October 12, 2016

I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand. What is the consumer’s level of passion for the brand? How …more

Extraordinary Communications During a Corporate Cat Fight

June 30, 2013

When founders get the boot, they don’t always go quietly or humorously into the night á la Andrew Mason. For communicators, this poses a quandary. Typically, the founder serves as the face of the company with his or her persona baked into the brand. If the founder reacts with “hell hath no fury like a …more

Never Good For Branding (or customer use) When Your Product Unpredictably Bursts into Flames

Extraordinary Communications During a Corporate Cat Fight

Never Good For Branding (or customer use)
When Your Product Unpredictably
Bursts into Flames