Tag: corporate personality

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Three Easy Ways To Bring Out The Humanity Of A Brand

It doesn’t matter whether you sell mobile phones or tractors, customers want to feel there’s a real human being on the other side of the transaction. That’s why Intel, a semiconductor company, posted on tattoos. Even Dick Costolo, the CEO of Twitter, has espoused on the topic: It’s fun to be the customer of a …more

Truth In Storytelling

We periodically delve into the murky world of investigative reporting. If you recall — and I suspect you don’t — it was this property that broke the story that The Wall Street Journal failed to dig into the background of Tim Bray who had a history of dissing Apple before joining Google. It is in …more