By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with …more
A zillion college graduates are about to descend on civilization with shiny apples in hand. The demand versus supply equation doesn’t work in the graduate’s favor. And it’s even tougher this year. COVID-19 has swung a wrecking ball through the economy. Every day brings headlines about more layoffs in Corporate America. I haven’t seen the …more
A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel). Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium …more
I played “Dear Abby” earlier this month offering guidance to college grads on how to differentiate in their resumes and cover letters. It generated a fair amount of feedback, including a comment — actually comment does it a disservice; let’s call it a “treatise” — from my friend and colleague James Strohecker, a senior marketing …more
As colleges get ready to unleash their 2018 graduates, the economic principle of supply and demand comes into play. To put it bluntly, the supply of college grads far exceeds the number of open entry-level jobs. As someone who literally couldn’t give himself away for free — after graduation I wrote to over 10 advertising …more
Millions of college students are about to graduate and strike out in the real world, some with shiny apples in hand. Given that the number college grads far exceeds the available entry-level jobs, finding that first gig can feel like the search for a donut at Deepak Chopra retreat. . But there’s a sure-fire way …more
A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel). Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium …more
