By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
You’re probably expecting me to spit out the seven lessons of branding from Ron Burgundy in a tidy row of bullets. Instead, there’s a more meaningful takeaway from the branding effort on Ron Burgundy and leading into the release of Anchorman 2 later this month. Zig when others zag. Like the science behind storytelling in …more
The typical process for evaluating PR agencies puts a premium on creativity. In many cases, the “big idea” ends up tilting the decision toward the eventual winner. What constitutes a “big idea?” It meets one or more of the following criteria Deviates from the status quo Differentiates Aligns with brand-building effort Client hadn’t thought of …more
