The four-word stacked headline appeared in the print version of The Wall Street Journal last Wednesday: WPP’s Sorrell Faces Probe The online headline went for the jugular, “WPP Is Looking at CEO Martin Sorrell’s Possible Misuse of Assets and Allegations of Improper Behavior.” Before digging in, let’s get the disclosure out of the way. I …more
Communications at its best serves as a company’s conscious, ensuring that the decisions and actions of the company align with the words being shared with the outside world. At no time does this become more important than during a crisis. Before going further, we should acknowledge the money factor. In the quest to serve shareholders, companies …more
Scorn makes for good storytelling. It brings out emotion and ultimately unscripted drama. Look no further than the bevy of reality TV shows cranking out the profits to understand the appeal of NOT knowing how the story will turn out. With this in mind, I suspect we’re going to see and read a helluva story …more
