This blog is geared to explore how storytelling techniques can be applied to brand building. But what about the story that a company doesn’t necessarily want to tell? Like when things go wrong. We’re about to enjoy a front-row seat to such a case study with the Justice Department calling out Oracle with the news …more
Communications at its best serves as a company’s conscious, ensuring that the decisions and actions of the company align with the words being shared with the outside world. At no time does this become more important than during a crisis. Before going further, we should acknowledge the money factor. In the quest to serve shareholders, companies …more
You know the Toyota debacle has reached a new low when it snares Steve Wozniak. And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning). I think it’s fair to say the timing for this celebrity endorsement isn’t ideal. To ensure the “we-care” message reaches the masses, Toyota crafted …more
