Tag: cultivating relationships

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The Secret Sauce Behind Our Global Offering

Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location. PR consultancies have nailed this message. The reality is most PR agencies aren’t …more

It’s True. Amazon and The New York Times Have Kissed and Made Up.

Turning to the front page of The New York Times business section yesterday, I did a double take. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. I wouldn’t exactly call this a puff piece, but it sure does come …more

Aspirations of a PR Agency

Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week. I look forward to the presentation and the give and take with the team. The preparation forces me to step away from the day-to-day fray, take a breath, enjoy a …more

The Opposite of Shouting, “Buy Me!”

A recent post by Chris Brogan focused on a simple question, “How do I get people to care?” We are bombarded with information 24 X 7, often self-induced (hello, smartphone). Trying to cut through the noise often feels like a trek through a jungle with a dull pocket knife. Chris’s answer to the challenge – …more