Tag: david pogue

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Pogue Wraps Product Review in Allegory

The typical product review has a happy ending. By that, I mean the end of a review usually calls out one product as the best choice. In spite of the “happily every after” – at least for one company – you don’t associate the product review genre with storytelling. Instead, these articles strive to clinically attach a value to …more

The Quickest Way to a Dull Story: Jargon

The condemnation of jargon in news releases has gone on since the invention of the tool, with the latest salvo coming from Ben Worthen at The Journal. This is a tough one. You can articulate a rationale worthy of the Wiley College debate team, but a given company will still insist on inserting wonderful phrases like …more