Tag: David Tovar

MENU

Koch Industries Fights Back with Paid Media + Owned Media Combination

The balance of power in media channels has shifted. It used to be that if a company felt wronged by the media, the next logical step involved arranging a press tour to counter the “injustice.” Thanks to the rise of owned media and paid content sometimes masquerading as journalism, companies are no longer dependent on …more

The Walmart/New York Times Spat Reveals a Bigger PR Trend

There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took issue with a critical article, it might write a letter to editor, contact the publication’s ombudsman or cajole a correction out of the journalist’s boss. …more