An Open Letter to the PR Community to Help Restore the Credibility of Journalists
September 24, 2012 Dear PR Pro, Admit it. You probably did a fist pump after reading David Carr’s column last week, “The Puppetry Of Quotation Approval.” According to Carr, journalists are increasingly acquiescing to PR requests to be manipulated, often in the form of approving quotes. In exchange for access, the journalist agrees to the …more