If you’re Don Quixote, you can control Sancho Panza. You tell him not to tweet. He doesn’t tweet. He’s one dude on a donkey. This technique doesn’t work as well in organizations with thousands or even hundreds of employees. The millennials and Gen Xers dominating the workforce believe the Bill of Rights guarantees life, liberty …more
Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the …more
I participated on a panel called “Creating and Leveraging Epic Content” at the UBM Electronics Marketing Summit last week. An earlier session at the Summit flashed the following words: It’s really hard to write quality content. Note the slide didn’t say “It’s really hard to write content.” Anyone can write content. That’s easy. It’s the …more
People often ask me how I find the time to participate in social media. The answer is easy – Fear. Specifically, fear of being left behind. I’m convinced that active participation in social media keeps me coming up the learning curve and my skill set relevant. As a subplot to the learning curve, I read …more
