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AHALife And Its Quest To Differentiate Through Storytelling

Can storytelling build equity in a company’s brand? Better yet, can storytelling differentiate a company? AHALife makes a case for both. I remember Twitter CEO Dick Costolo blogging about the purchase of a product from Moosejaw.com that came with a fresh note: “If you are actually reading this note you should be super happy. First, you …more

Conversing Like a Real Human Being

There’s something about the shadow of business that causes people to actually strive for a rigid and vanilla tone in their communications.   That’s why the following automated note from Twitter (forgot my password) caught my attention:   Hey there. Can’t remember your password, huh? It happens to the best of us. Please open this …more