Tag: Diginomica

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Nixon with quote bubble saying that would be a nada

What the Hell Does the PR Guy Know About Journalism (Take 3)

I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more

Do the Best Business Storytellers on the Planet Have Shoes?

Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business. …more