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New Media Product Goes Old School in Telling Its Story

While the communications world increasingly tilts toward digital, there are opportunities to play the contrarian card with an analog tactic. Executed right, the payoff can generate more than your fair share of attention. That’s what SHETRANSFORMS.US strove for last week. As background, SHETRANSFORMS.US advocates for taking the gender bias out of online search. The organization …more

Never-before-seen Footage from “The Graduate”: Mr. McGuire Talking to Dustin Hoffman About Content

Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.” And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted …more