door hangers Archives

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A Search for the Best Hotel Door Hangers in the World

September 9, 2018

I wrote a couple weeks ago about how word choice can lift a narrative. Forget the classic story arc for a moment. Even one word or phrase can warm up the copy or jar the reader with a bolt of incongruence. But nothing tests the ability to harmonize words in tight quarters like …more

If You Think Twitter Gives You Tight Quarters, Try Storytelling in a Door Hanger.

December 1, 2015

Few people can consistently amuse in 140 characters. The only person I’ve come across who does is Tim Siedell who parlayed his Twitter account from a job in advertising to writing for Comedy Central.Now, try to be clever in half that space. That’s the challenge for those select few who call themselves door hanger copywriters. …more