Dustin Hoffman plastics Archives

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

April 29, 2019

The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). No surprise, the job …more

Never-before-seen Footage from “The Graduate”: Mr. McGuire Talking to Dustin Hoffman About Content

September 1, 2014

Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.” And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted …more