Tag: employee brand ambassadors

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

By Cecilia Zhong, Senior Account Executive   “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong …more

Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

Building Bridges in the Year of the Dog (Part Two)

By Kelly Trom, Senior Account Executive   After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more

Building Bridges in the Year of the Dog

I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director   “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more

Decentralizing the Communications Effort

In a world where a tweet or a Tumblr or a teenage blogger in Iowa can make a difference in the perception of a brand, The PR function alone can’t sustain outbound communications. The McKinsey Quarterly published an article “We’re All Marketers Now” which caught my attention. If you replace “marketing” with “communications” and replace “customers” with “influencers,” the …more