Tag: executive POV

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Ten Takes on the State of Storytelling in Business

  Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more

Tips for Landing Your Executive’s POV in Mainstream Media (via ProfNet)

We are huge fans of the ProfNet service from PR Newswire. By sending daily alerts on media stories in motion, ProfNet eliminates much of the guesswork in pitching a client source to a journalist. Two variables go a long way toward determining whether your ProfNet effort produces a thought leadership win. The first can be …more