What does a shovel have to do with storytelling? Everything. Many of our clients come from the B2B tech world where hearts race from inventing a way to increase the spin-torque efficiency of a memory device. While these types of stories hold great importance to the people who use a given technology, they typically aren’t …more
Nothing says storytelling like the “F” word. Point to a movie or book or TV show that captivates, and I’ll show you failure. I’m currently watching “Better Call Saul.” The man goes from untangling drug lords from their legal difficulties to shaping dough at Cinnabon, the classic story arc with the requisite failure. . …more
This blog is geared to explore how storytelling techniques can be applied to brand building. But what about the story that a company doesn’t necessarily want to tell? Like when things go wrong. We’re about to enjoy a front-row seat to such a case study with the Justice Department calling out Oracle with the news …more
