By Jackson Dulzo, Senior Account Executive At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads …more
Politicians tend to be skilled communicators. Lee Kuan Yew was gifted. Today marks the five-year anniversary since his passing. Much has changed in Singapore on the communications front. Maureen Tseng who heads our Singapore office offers an on-the-ground snapshot. Social media represents the biggest change over the past five years. Previously perceived as elitist and …more
A few years ago BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands around a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment. Not exactly the journalism practiced by Cronkite or Woodward and Bernstein. Still, Seedgate attracted almost a million people who …more
It’s no secret that Facebook, LinkedIn, Twitter and other social platforms want you to stay engaged on their platforms. If they could create a virtual La-Z-Boy chair with an endless supply of Slim Jims, they would. The longer you stay, the more money they make. So it stands to reason that these social tools would …more
Between the internet, social media and human beings’ proclivity for talking, transparency is the rage. Companies figure that even sensitive information — especially sensitive information — eventually finds its way to the outside world, so they’re better off sharing their perspective before the grapevine kicks into gear. Yet, there’s zero transparency in the letters that …more
Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Virtually every organization experiences a point in time that feels like a demolition derby. …more
One of our account folks, Kari Ramirez, penned the guest post last year “Who’s the Hero.” Today, she offers a take on how the Facebook purchase of Instagram generated a spike of homogenous storytelling … with one exception. By Kari Ramirez The Hoffman Agency (Silicon Valley) Facebook set off a flurry of media stories last …more
