Tag: failure in PR

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PR Insights from Reverse Engineering a New York Times Corporate Feature

A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth. Obviously, a number of variables come into play in determining whether a journalist and the bosses green …more

The “F Word” in Storytelling and Business

Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story. As …more