Tag: federal trade commision native advertising

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How Russia Fools Readers the Old-fashioned (and Legal) Way

In this era of fake news sites and outlandish assertions touched by social media suddenly morphing into perceived truths, Russia also depends on the advertorial as a “weapon” of choice to tell its story. With ex-FBI Director James Comey’s recent testimony reigniting the Russia maelstrom, it’s easy to forget that Russia’s approach to disrupting the …more

The FTC’s Quixotic Fight Against Native Advertising

I wasn’t going to write about the FTC’s latest salvo on native advertising. When the agency announced its “enforcement policy” on Dec. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. But so many …more