Tag: fortune trusted original content

MENU

Breakdown of the State of the PR Industry (from altitude)

Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas, …more

Monetizing Journalism by Moving It Closer to the PR Business

It wasn’t that long ago that poaching a journalist to write a company blog was considered avant-garde. Now that most major brands have figured out the potential power of owned media, the real experimentation begins. This dynamic isn’t lost on publishers still in search of the killer revenue stream. If companies harbor illusions of cultivating …more