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And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies

Look, I recognize it’s been a rugged 20 years or so for the publishing industry. Since Craigslist showed up on their doorstep and eviscerated classified advertising, media properties searching for new revenue streams seem to have a certain Ponce de León quality to them. Some would argue that in a world where people expect to …more

Contrast, a Poor Man’s Failure in PR Storytelling

Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark). Something going terribly wrong — the bigger the “train wreck,” …more

Fortune Article Illustrates Power Of Contrast In Storytelling

Fortune recently covered Jack Dorsey’s latest venture, a service that promises to cause heartburn for the banking industry by essentially transforming the smartphone into a credit card reader. From a communications perspective, the following visual caught my attention. Click here for a larger version of this graphic. The illustration reflects a classic storytelling technique we’ve …more