Tag: future of news release

MENU

Intel Cracks the Code on News Release Structure

The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more

Revisiting the News Release: Friend, Foe or Link Builder

This not-so-little recent tweak to Google’s treatment of link schemes certainly caught the attention of the PR industry: “Creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.” Google goes on to call out “links with …more