Tag: Genevieve Bell

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Putting A "Face" On A Company

Everybody knows technology rules Silicon Valley. That’s why Larry Ellison chastising HP plays out locally like “Desperate Housewives.” That’s why you can find memory chips next to beef jerky on the way to checkout counters at stores like Fry’s. The engineering mindset that permeates the Valley often finds marketing, much less storytelling, to be a superficial …more