The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into …more
I’m sorry to see Gigaom go under. The media property produced a quality product in the form of journalism with fresh takes. Anyone can provoke. Gigaom provoked with intelligence. It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. As a …more
I regularly discuss the value in applying visuals – photos, infographics and even charticles – to storytelling in business communications. At last count a picture was worth 1,000 words, so it stands to reason that an infographic could top the 10,000-word mark. Some of the best ideas on visual storytelling can be “borrowed” from media properties which …more
