Vince Lombardi, the famous football coach for the Green Bay Packers, had a saying, “When the going gets tough, the tough get going.” So it’s been for international companies this year as the pandemic and a volatile political climate force executives to navigate a communications environment unlike any in history. One topic that’s worth putting …more
I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more
Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Q. Happy 20th Anniversary on your operation in Asia! Can …more
Public relations at its best acts as the conscience of a company. Here’s what I mean. Companies often go through the painstaking exercise of crafting a mission or values statement. For example Starbucks adheres to the following values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status …more
Traveling to Asia and working out of our offices — Shanghai, Beijing, Singapore, Hong Kong, back to Shanghai, Seoul and Tokyo — never gets old. Even after 50+ trips to the region, I still come across life-is-better-than-fiction moments in regard to language. Here are the top three from my latest trip. Marketing is Alive and …more
Chris Tang, our Asia Pacific managing director based in Beijing, has years of experience in advising clients during times of crisis. The crisis a few months ago involving McDonald’s caught her attention. Here, she shares a mini case study on the episode and what McDonald’s did right to avoid a long-term disaster. By Chris Tang …more
