When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more
When people talk about improving global PR, the discussion typically gravitates toward infrastructure or titles. But these are supporting pieces. At the core, the most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global …more
By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as …more
Evolving wisdom holds that the physical location of the CEO doesn’t matter anymore. With the advent of videoconferencing, emails, texting, Twitter, Facebook and other forms of digital communications, the CEO is always just a click away. Some CEOs don’t even keep a proper office, preferring to parachute into locations around the world and pull up …more
At its core, global PR isn’t about infrastructure or titles. The most important factor in the success or failure of an international PR campaign comes down to mentality. Two basic questions go a long way toward revealing the presence of a global mentality: Do the account team members collaborate in a way that leverages content …more
As U.S. companies increasingly search for revenue overseas, demand for global PR rises as well. For the vast majority of PR agencies without global capabilities, this poses a quandary. Do they start investing in building out a global infrastructure – a pricy proposition with the ROI years down the road – or establish relationships with …more
