By Mark Pinsent, Managing Director, Hoffman Europe One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. I like the whooshing sound they make as …more
Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry. 6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more
Evolving wisdom holds that the physical location of the CEO doesn’t matter anymore. With the advent of videoconferencing, emails, texting, Twitter, Facebook and other forms of digital communications, the CEO is always just a click away. Some CEOs don’t even keep a proper office, preferring to parachute into locations around the world and pull up …more
