If Goldman Sachs Views NY Times Op-Ed As A PR Crisis, Their Communications Will Utterly Fail
Goldman Sachs just turned to Richard Siewert, Jr., former counsel to Treasury Secretary Timothy Geithner, to take the public relations reins. Obviously, Goldman Sachs felt something had to change. But they had no way of knowing the firm’s tarnished image would morph into a full-blown crisis. That’s what happened yesterday when Greg Smith’s op-ed, “Why …more