Journalists get anecdotes. PR not so much. A few years back, we analyzed three months’ worth of tech stories in The Economist breaking down the content type by category. It turned out that 17 percent of the articles were anecdotal. . We consistently find that the anecdotal content in business publications ranges from 15 to …more
Journalists, particularly those at Tier-1 media properties, are the best non-fiction storytellers on the planet. They toil in a Darwinian world in which clicks correlate to economic health. If they don’t produce content that triggers clicks, they’re going to eventually hear words to the effect, “You’re not a fit here.” With this in mind, it’s …more
I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially, …more
