The news release was born on Oct. 28, 1906. Fast forwarding to 2015, organizations distributed roughly 762,000 news releases on wire services. Our back-of-the-envelope math figures 30 hours went into each news release at $200 per hour. The punch line — Organizations spent around $4.5B on the creation of news release back in 2015, a …more
The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago …more
The plan from Amazon, Berkshire Hathaway and JPMorgan to “tinker” with the American healthcare system caused quite an uproar. It’s not every day that Warren Buffett and Jeff Bezos join forces to figure out a way to eliminate those pesky clipboards holding the forms that you fill out every time you make a pit stop …more
