Tag: Google search techniques

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What’s All the Fuss About Semantic Search?

Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above …more

Tapping Google Search for Discovery and Storytelling

Research underpins many terrific novels. Novelist Tom Clancy attributes his success to “equal parts persistence and dogged research.” For “The Hunt for Red October,” he raked the likes of “The World’s Missile Systems, Guide to the Soviet Navy and Combat Fleets of the World.” It’s not on my nightstand either. But a similar mentality can …more