The news release was born on Oct. 28, 1906. Fast forwarding to 2015, organizations distributed roughly 762,000 news releases on wire services. Our back-of-the-envelope math figures 30 hours went into each news release at $200 per hour. The punch line — Organizations spent around $4.5B on the creation of news release back in 2015, a …more
As explained on Monday, I’m behind schedule in publishing the best posts of H1 this year. Here’s the second half of the list, and two posts related to President Trump made the cut. I believe the word you’re looking for is “restraint.” . 1. Will the Communications Industry Change Because of President Trump? Since …more
Previous posts have discussed the use of communications to send a message to a very specific group, sometimes even an audience of one. For example, Intel decided to serve notice that those infringing on its x86 intellectual property will face consequences. Not wanting to come across as heavy-handed to consumers — this shot across the bow …more
