Tag: Groupon CEO resignation letter

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Some Definition Behind “Natural Link Building” for #SEO

For those who don’t live, eat and inhale #SEO, the terminology can be perplexing. Like the emphasis on natural or organic link building. It’s easy enough to understand that you shouldn’t buy a bunch of links from a guy named Borislav with a site in Bulgaria. The price point, 100 links for $9.99, also tips …more

Phantom Interview with Groupon CEO Andrew Mason on His Resignation Letter

Andrew Mason’s resignation letter last week reflected the best of storytelling in business communications. With this in mind, I tried to track down Mr. Mason to take us behind the curtain in how the letter came about. Unfortunately, he proved elusive. If Mason had agreed to an interview, I suspect the exchange would have gone …more