It doesn’t matter whether you’re an athlete, singer or executive, the true test of your mettle comes from failure. That’s why I was impressed with Andrew Mason’s farewell note to the Groupon troops. Say what you will about Mr Mason’s performance as a CEO – and every journalist and his brother has – …more
Here’s a headline you don’t see every day: How A Startup Grew 600 Percent By Telling The Story Behind Products I’d call this an endorsement for the power of storytelling. The article captures the essence of AHALife and its founder Shauna Mei. Her team of curators travel the world looking for cool stuff that you won’t find stocked …more
Naturally, this New York Times headline from last week caught my attention: “Funny or Die: Groupon’s Fate Hinges on Words” The piece goes on to explain that Groupon differentiates through words, depending on storytelling techniques as its version of Google’s search algorithm. Here’s what the NYT article doesn’t say. You don’t need the narrative gifts of a Hemingway …more
