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People Have Misunderstood the Meaning of Storytelling (PRWeek)

We’ve strived to be the cobbler’s kids who actually do have shoes. In practical terms, we’ve pitched stories on the Agency and our perspectives to journalists, some resulting in media coverage. As part of the blog’s 10-year anniversary, I’ve dusted off one of the better articles on our storytelling mentality. David Blecken at Campaign Asia …more

Ten Takes on the State of Storytelling in Business

  Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more

The Person Behind “Storytelling for Leaders”

It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell stories Of course, such aspirations bring the purveyors of snake oil. “Hey mister, step into my tent and see how storytelling can change your life.” Yet, there’s a small cadre of storytelling advocates who actually know what they’re talking about. …more