Tag: Guy Fieri

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Storytelling hammers the final nail in the coffin of Guy Fieri’s eatery

By Grace Hoffman, Editorial Assistant   It’s rare to read a restaurant review that is brutal, compelling and downright strange! Pete Wells dug in and made it happen … but how? The variety of tactics and his unwillingness to “go easy” on Guy Fieri’s restaurant is what makes this review rich material illustrating how storytelling …more

How to Trash a Brand with Storytelling

I am a big fan of The New York Times Dining section. Donut drama. Importing Mom instead of the pasta. Hunting for “treasures” in restaurant laundry. And the list goes on. The NYT Dining journalists know how to shape story lines beyond the – “chef showed restraint, allowing the flavor of the fresh [fill in …more