Tag: happily ever after

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Advertising Gets This Storytelling Stuff

  Human beings gravitate to “train wrecks.” How else can you explain the popularity of “Breaking Bad”? Or people flocking to watch “Shrek”? Even though advertising has limited real estate — often 60 seconds of video or one static print page — the discipline finds a way to set the stage, surface the “bad stuff” …more

Who’s The Hero?

In the world of entertainment, there’s nothing quite like that “hero twist” at the end. But the hero in business isn’t dodging bullets. Kari Ramirez, one of our account managers in Silicon Valley, contributed today’s guest post on this very topic.  As you’ll see, even an enterprise computing company can have heroes (roughly 97,000 for those counting). By …more