The grab-bag post returns for the first time in 2019. As a refresher, I invented the grab bag as a forum to share three shards on business communications that otherwise couldn’t stand on their own. Here goes. Who Will Get the Books? Fashion icon Karl Lagerfeld died last month. According to Le Figaro, the …more
I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I have a weakness, it’s called WG Yogurt. Their root beer yogurt deserves a Michelin star — “creamy with hints of cherry tree bark.” What does this have to do with business writing? During my last stop at WG Yogurt, …more
I wrote about this issue last year, “Aliens Converge on Sioux Fall, South Dakota in Quest of Killer Headline.” Given the ceaseless bombardment of information, anyone looking for an online audience increasingly thinks of headlines as a form of eye candy. I experience the gravitational pull myself. One quick example – The headline for a …more
