Tag: historical context

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Pirates, Data and Storytelling

By Elisa Zallio, Junior Account Executive, Hoffman Europe (London)   I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more

Sports Illustrated Roots for Stories, Not the Team

The Thanksgiving break offered relaxation, pumpkin pie and plenty of football (sorry Niner fans). My personal indulgence involved reading Sports Illustrated cover to cover. The latest issue showcases long-form journalism at its best, examining the broad issue of sports in America with the piece “In My Tribe.” While I’ve pointed out that business communicators can take away lessons from the …more