The Agency celebrates its 30th anniversary later this year. Drawing attention to this milestone, I plan to periodically write about the adventure — journey is such a calm noun — starting with the launch of the Agency. Most people tend to think of those who start a company as risk-takers. So what does it mean …more
As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more
Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia. I rarely use the blog as a forum to address Agency business, but I’m making an exception today. …more
It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. operation back in the 2011/2012 timeframe. It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.” It was time for …more
Writing alone does not guarantee terrific storytelling. You need to able to dig out that contrarian twist, anecdote or perhaps even failure that sets the stage for later success. Which brings us to the interview. Tom McHale, our director of client services based in Beijing, tackles this very subject — emphasizing scientific sources — drawing …more
