By Cecilia Zhong, Senior Account Executive “Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. “You are not gonna quit and join her company, are you?” asked his boss, half-jokingly. They were talking about the sweet gig I got: a 15-week work trip across Hong …more
The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good …more
By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more
By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
The Agency opened its doors in Asia on October 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening adventure. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more
By Jason Cao, Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our …more
I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out …more
After the press event to launch our office in Jakarta last month, a journalist from one of the local publications interviewed me. Here’s an excerpt from that interview. Q What is interesting about the Indonesia market that makes Hoffman want to open a branch in Indonesia? A As one of the smaller global …more
By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more
