Tag: hoffman in china

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Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director   “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in …more

Social Networks in China Don’t Follow the U.S. Model

A few weeks ago I forwarded an article from a major U.S. newspaper to our China team that referred to the social network Renren as “China’s Facebook.” Their response that the story completely missed the mark planted the seed for this guest post. There’s something to be said for an on-the-ground view. Yin Mei, who …more