The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good …more
By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with …more
By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
The Agency opened its doors in Asia on October 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening adventure. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more
It doesn’t matter whether you sell pizza, cars or solid state memory chips, every company grapples with the question: why should the customer buy me over competitors? Few companies try to compete on price, and even those that do are careful in how they play the low-price card. The next time you’re at Costco or …more
By Vylvianne Devajothi, Senior Account Executive Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose. But distance doesn’t really matter that much in this day and age. That’s a testament of my Building Bridges stint over …more
Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more
Our campaigns increasingly pay homage to search and online presence. Regardless of the organization, the target audience at some point conducts due diligence online. Which means bringing digital skills to the table in building a client’s online profile. I recently shared a case study from our China team in which WeChat anchored a campaign. And …more
