Tag: Holmes Innovation Summit

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Time for PR to Rally Behind “Earned Search”

I spoke on “PR and SEO. No Longer a Match Made in Hell” at the Holmes Innovation Summit last week. In the course of preparing for the talk, I had a Mt. Sinai moment. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” We would have a …more

PR and SEO. No Longer a Match Made in Hell.

This headline served as the title for my talk at the Holmes Innovation Summit on Tuesday. The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Stepping back for a minute, the genius of Google’s advertising model for search lies in allowing …more