Tag: Huawei CEO in New Zealand

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A Clinical Look at Huawei’s Reputation Management

  Note: A version of this essay appeared in EE Times. Beleaguered. That’s the word that seems tethered to Huawei these days. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing. As a student of communications — the type with words, not satellites — I’ve been observing Huawei from afar since …more

Applying Concepts of Reality TV to Business Communications

Here’s a quandary for communicators. Your CEO has been incognito to the media for 26 years. Rather than charge forward into the mainstream media, he prefers a gentle re-entry. This is not the time to pitch Morley Safer. Huawei’s communications team faced this very situation. Its CEO, Ren Zhengfei, was ready to meet with the …more